![]() ![]() “While we are still investigating this matter, we can say with confidence that this did not occur at our facility,” a General Mills representative told the Times, noting that they are now “waiting for the consumer to send us the package to investigate further.” I would’ve dropped it /WOt9j2V0sg- Jensen Karp March 23, 2021 Also, it’s only “viral” because of their insane response. Something regarding the stupid “Did he fake this?” take: there are black items COOKED ONTO the squares and tons of it at the bottom of the bag, in addition to shrimp tails and other SUGAR COATED junk. He also checked the other box of Cinnamon Toast Crunch he purchased - he bought a two-pack - and noticed what looked like clear tape along the bottom of the unopened box. “I wasn’t all that mad until you now tried to gaslight me?” It was then that Karp decided to go scavenging deeper into his cereal box and uncovered a revolting assortment of detritus, all crusted in sugar: more “shrimp skins-looking things,” “a small string,” something resembling a pistachio, and what he thought might be rat feces. “Ok, well after further investigation with my eyes, these are cinnamon coated SHRIMP TAILS, you weirdos,” he tweeted in response. ![]() Karp, who says Cinnamon Toast Crunch is his favorite breakfast cereal, and the only one he eats, was not pleased with the cereal brand. “We assure you that there’s no possibility of cross contamination with shrimp.” “After further investigation with our team that closely examined the image, it appears to be an accumulation of the cinnamon sugar that sometimes can occur when ingredients aren’t thoroughly blended,” reads the statement. (He declined.) But then, Cinnamon Toast Crunch released a public statement on Twitter and escalated the situation. “Privately, they were still being very nice,” Karp told the Times, noting that General Mills offered to send him a fresh box. But it wasn’t until he fired off his tweet, which subsequently went viral and elicited widespread revulsion, that he got a response. Upon discovering the concerning bits, Karp says he first texted his wife, Danielle Fishel Karp, who happens to be Topanga from Boy Meets World, and then emailed General Mills, alerting them to this case. Ummmm - why are there shrimp tails in my cereal? (This is not a bit) /tTjiAdrnVp- Jensen Karp March 22, 2021 (He also assured his followers that “this is not a bit.”) And so began an elaborate saga, which the New York Times has detailed in an article titled “The Curious Case of the Cinnamon Toast Crunch Box.” Indeed. “Ummmm,” Karp tweeted earlier this week, alongside a photo of what certainly appear to be crustacean parts, before demanding a response from the cereal’s official Twitter account. Inside his box of Cinnamon Toast Crunch, interspersed with the normal cereal pieces, this man found what he determined were cinnamon-sugar-coated shrimp tails. This was not the experience of one man, a Los Angeles–based comedian named Jensen Karp, who was cravin’ those crazy squares. ![]() When you tear open a new box of cereal and pour yourself a bowl, you typically have a pretty good idea of what’s going to come tumbling out: relatively uniform squares or O’s or pillows, or a standard mix of flakes and clusters. ![]()
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